Addis40comms

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Communications activities for the 6-7 November event

Main event page

Next on our list:

  • Develop blog post about the events to explain what's going on + explain how to follow live

extra events/activities during the event:

  • we may soft launch new 'livegene' and/or poultry gene website(s)
  • <range type="comment" id="527256264_1">we may soft launch the food safety book</range id="527256264_1">

We need a poster/exhibition space at Sheraton: 6 Nov (set up afternoon of 5 nov) at ILRI: 7 and 8 Nov

List of the tents/exhibition spaces:

  • BecA
  • LIVES (IPMS)
  • AR / Humidtropics
  • CapDev etc.
  • Publications
  • Addis genebank
  • Historic photos on posters
  • Livestock and the environment
  • Livestock and sustainable food and nutritional security
  • Livestock and economic wellbeing
  • Livestock and healthy lives
  • Coffee stand
  • LMP
  • L&F
  • <range type="comment" id="527256264_2">shops (2?)</range id="527256264_2">

Comms coverage and products during the event

5 Nov: Article announcing and describing the event (News Blog): BLOG by Susan 1 MAIN TWEETING BY SUSAN (+ SOME TWEETING BY EVERYONE ELSE WITH TWITTER ACCOUNTS, PLEASE)

6 Nov Day 1 Opening: BLOG BY Paul MAIN TWEETING BY TEZIRA Keynote on food and nutritional security: BLOG BY Dorine 1 MAIN TWEETING BY KEITH Keynote on economic well-being: BLOG BY Keith 1 MAIN TWEETING BY TEZIRA Keynote on healthy lives: BLOG BY Tezira 1 MAIN TWEETING BY DORINE Food & nutritional security roundtable: BLOG BY Dorine 2 MAIN TWEETING BY KEITH

Economic well-being roundtable: BLOG BY Keith 2 MAIN TWEETING BY TEZIRA

Healthy lives roundtable: BLOG BY Tezira 2 MAIN TWEETING BY DORINE

<range type="comment" id="527768980_1">7 Nov Day 2</range id="527768980_1"> Food & nutritional security roundtable: BLOG BY Dorine 3 MAIN TWEETING BY KEITH Economic well-being roundtable: BLOG BY Keith 3 MAIN TWEEING BY TEZIRA Healthy lives roundtable: BLOG BY Tezira 2 MAIN TWEETING BY DORINE Reception remarks by founding orgs (News Blog): BLOG BY Susan 2 MAIN TWEETING BY SUSAN

8 Nov Article reviewing this (near) culmination of ILRI@40 events (News Blog): BLOG BY Susan 3 MAIN TWEETING BY SUSAN Article reflecting on ILRI's evolution over 4 decades (News Blog): BLOG BY Sidney Westley MAIN TWEETING BY SUSAN



Objectives

  • Create awareness about the event, before, during and after, to raise the profile of ILRI and livestock-for-development issues
  • Document the proceedings of the event, during and after, to have as complete a repository of materials as possible
  • Encourage virtual participation of those unable to attend in person, before, during and after to enhance engagement of alumni and other 'friends' and 'ambassadors' of ILRI and livestock-for-development issues


Audiences

  • ILRI staff and alumni (past and present)
  • Followers of ILRI’s social media accounts
  • The “online public” interested in livestock research for development and related themes
  • (Staff of hosted institutions)
  • Influential decision-makers in livestock-for-development issues


Main messages

  • What will happen (event announcement)---and why
  • What is happening / what happened (event reporting)---and why
  • How to take part virtually


Channels (social media)

ILRI News Blog

  • This will be the primary communication channel for announcing and reporting the event
  • Blog posts will be tagged ‘ilri40’ - as any other piece of communication


LinkedIn group This will be the main communication channel to converse about the events and to engage with the wider world. All posts and materials related to these events will also be published there

  • A post to will inform everyone about the event and how they can follow virtually
  • <range type="comment" id="527256264_3">We will encourage ILRI Comms colleagues to live-report the event</range id="527256264_3">


Email An email from ILRI management (Boni) to campus staff, hosted institutes and Ethiopia Campus Users will inform people about the event and invite them to attend when/where appropriate.


Twitter

  • Tweets from @ILRI will inform people how to follow the event virtually, linking to the event web page [[[1]]]

> (and/or the livestream URL [[[2]]])

  • <range type="comment" id="527256264_4">We will encourage people to live-tweet the event - under supervision and oversight by Susan MacMillan</range id="527256264_4">
  • Tweets will be hashtagged #ilri40


Yammer

  • A Yammer post to ‘All Company’ will inform CGIAR colleagues about the event and how they can follow virtually
  • We will encourage ILRI Comms colleagues (under leadership from documentation & reporting team or Ewen Le Borgne) to live-yammer the event
  • Yammer posts will be hashtagged #ilri40


Photos

  • <range type="comment" id="527256264_5">Photos of the morning and afternoon sessions will be posted on the ILRI Flickr account by Apollo Habtamu</range id="527256264_5">
  • Photos will be tagged ‘ilri40’ and saved in a designated album


Video

  • <range type="comment" id="527256264_6">The event will be livestreamed on www.ilri.org/livestream</range id="527256264_6">
  • The livestream recording will serve as the video output of the event

Face-to-face (physically social media)

  • The events will be introduced (by Boni Moyo) at the coffee mornings on 23 October and at the special coffee morning on 3 November.

Timelines

Before the event: (Week of Monday 20 October)

  • Agreeing this comms plan and roles/responsibilities
  • Preparing contents for the work, messages etc.

(Week of Monday 27 October)

  • ILRI News blog post announcing the event and telling people how to take part virtually: Peter/Ewen [latest Mon 3 Nov.]
  • Email to Addis staff, hosted institutions and residents: Boni [to be sent during the week of 27 Oct]
  • Yammer post to ‘All Company’: Documentation & reporting team and/or Ewen

(Week of Monday 3 November)

  • Tweets with the link to the livestream [from Monday 3 Nov]: @ILRI account manager and individual tweeps
  • Yammer posts to ‘All Company’: Documentation & reporting team and/or Ewen


On the day (Thursday 6 October)

  • Note-taking: D&R team + support
  • Photography: Apollo, Liya?
  • Live-tweeting: @ILRI account manager and individual tweeps
  • Live-yammering: ILRI Comms team members
  • Live-LinkedIn documentation: Ewen and comms team members

On the day (Friday 7 October)

  • Note-taking: D&R team + support
  • Photography: Apollo, Liya?
  • Live-tweeting: @ILRI account manager and individual tweeps
  • Live-yammering: ILRI Comms team members
  • Live-LinkedIn documentation: Ewen and comms team members


After the event (Week of Monday 10 Oct)

  • Blogging: D&R team (Paul, Susan, Dorine, Sidney, Tezira)
  • Upload photos to FlickR: Apollo, Paul.
  • Upload presentations to FlickR: Peter, Ewen, Bizu.


People involved

  • Overall: Peter Ballantyne
  • <range type="comment" id="527256264_7">Documentation and reporting:</range id="527256264_7">

Paul Karaimu (lead?) Susan MacMillan (lead?) Dorine Odongo Sidney Westley Tezira Lore And possibly support from: Simret, Fanos, Tsehay, Liya, Muthoni, Ewen etc.

  • <range type="comment" id="527256264_8">Manager of ILRI Twitter account (Susan? Peter?)</range id="527256264_8">
  • ILRI staff and associates with own Twitter accounts

Here are the Twitter accounts among current staff: @AAKarimoff (Aziz Karimov, ILRI scientist, Hanoi) @AAzage (Azage Tegegne, ILRI LIVES scientist, Addis) @abrasimiyu (Abraham Simiyu, ILRI lab technician, Nbi) @ahabtamu (Apollo Habtamu ILRI comms, Addis) @alegalie (Alessandra Galie, LSE, Nbi) @amosomore (Amos Omore, ILRI country manager, Dar es Salaam) @angeline_wafula (Angeline Nekesa, ILRI coms, Nbi) @AnneOdhiambo (Anne Odhiambo, ILRI HR officer, Nbi) @annievet1 (Annie Cook, PhD student, A4NH, Nbi) @BabaSohrab (Stuart Worsley, ILRI partnership leader for CRP 3.7, Nbi) @barugahara (Morris Agaba, BecA-ILRI Hub scientist, Nbi) @BecAHub (BecA-ILRI Hub, Nbi) @benhack (Ben Hack, ILRI comms, Nbi) @BenILRI (Ben Lukuyu, ILRI feed scientist, Nbi) @bett_bk (Bernard Bett, ILRI RVF scientist, Nbi) @BioInnovate (Bio-Innovate Africa, Nbi) @brian_bryo (Brian Kawuma, ILRI comms, Kampala) @BrynDavies (Bryn Davies, ILRI Marketing and CapDev for IBLI, Nbi) @ClareMedia13 (Clare Kemp, ILRI consultant film producer, Nbi) @ClaireOkell (Claire Okell, IBLI, Nbi) @DeliaGrace4 (Delia Grace, ILRI, Nbi) @dhmichael (Daniel H/Michael, ILRI comms, Addis) @DenisMujibi (Denis Mujibi, ILRI geneticist, Nbi) @DianaBrandes (Diana Brandes, ILRI CapDev, Nbi) @Dorinebolo (Dorine Odongo, ILRI comms for LSE & LGI, Nbi) @DSinghIn (Dhiraj Singh, ILRI scientist, India) @ekatingi (ILRI comms for Biosciences & CRP 3.7, Nbi) @EkayaEkaya (Wellington Ekaya, BecA-ILRI Hub, Nbi) @eliza_marjorie (Eliza Smith, FSZ, Uganda) @Emaelafk (Emaelaf Kebeda, ILRI comms, Addis) @eamukisira (Ephraim Mukisira, Kenya Country Manager, Nbi) @EricFevre (Eric Fevre, ILRI zoonoses scientist, Nbi) @EthelMakila (ILRI comms for BecA-ILRI Hub, Nbi) @Ewen_chats (Ewen Le Borgne, for chat events, ILRI comms, Addis) @ewenlb (Ewen Le Borgne, ILRI comms, Addis) @Fanos1 (Fanos Mekonnen, ILRI comms for LIVES, Addis) @f_maute (Felisberto Maute, ILRI scientist, Mozambique) @habtamuapollo (Apollo Habtamu, ILRI comms, Addis) @IddoDror (Iddo Dror, ILRI CapDev, Nbi) @ILRI @JaneWanjiku (Jane Gitau, comms, Nbi) @jenikin (Jennifr Kinuthia, ILRI Admin. Ass. for CapDev, Nbi) @joyce_maru (Joyce Maru, ILRI CapDev, Nbi) @KennethKogo (Kenneth Kogo, BecA student, Nbi) @Ldejene (Liya Dejene, ILRI comms, Addis) @LindsayFalvey (Lindsay Falvey, ILRI BOT, Australia) @LIVESEthiopia (LIVES Project, Addis) @lmsibanda (Lindiwe Majele Sibanda, ILRI BOT Chair, FANRPAN, South Africa) @masesbiko (Emily Kerandi, ILRI HR, Nbi) @mateojules (comms specialist for E and SE Asia, Philippines) @MeronM (Meron Mulatu, ILRI comms, Addis) @MichelleGeis (ILRI media consultant Burness Communications, Nbi) @mralanorth (Alan Orth, ILRI IT, Nbi) @MUSUMBAENOCK (Musumba Enock, ILRI biotechnology student associate, Nbi) @mwapatom (Patrick Mbithi, ILRI Nbi) @Nwafula (Angie Wafula, ILRI comms, Nbi) @OkothAbworo (Edward Okoth, ILRI ASF scientist, Nbi) @OoMwai (Okeyo Mwai, ILRI animal geneticist, Nbi) @peterballantyne (Peter Ballantyne, ILRI comms, Addis) @PKaraimu (Paul Karaimu, ILRI comms, Nbi) @rafiki80 (Rupsha Banerjee, ILRI IBLI, Nbi) @ReSAKSS (ILRI ReSAKSS Africa, Nbi) @rgoisebe (Robert Oisebe, ILRI security head, Nbi) @shikos (Jane Gitau, ILRI comms for Biosceinces, Nbi) @SusanMacMillan (Susan MacMillan, ILRI comms, Nbi) @SYasabu (Simret Yasabu, ILRI comms for AfricaRISING, Addis) @TerryMuindi (Terry Muindi, ILRI DG Admin, Nbi) @TGESA (Tigest Endashaw, ILRI CapDev, Addis) @tezira (Tezira Lore, ILRI comms for CRP 4.3 & FSZ Program, Nbi) @TFRandolph (Tom Randolph, ILRI director for CRP 3.7, Nbi) @tsehay (Tsehay Gashaw, ILRI comms, Addis) @UmulizaM (Muthoni Njiru, ILRI comms, Nbi) @wanjawawb (Barack Wanjawa, ILRI, Nbi) @ZoonoticDisease (Eric Fevre, ILRI zoonoses scientist, Nbi)


Suggested social media messages

You may use the suggested tweets below to share information about ILRI@40 on your personal Twitter account, or the suggested posts to share information on your personal blog or Facebook, LinkedIn and/or Google+ accounts. Feel free to write up your own tweets and/or posts, remembering to use the #ilri40 hashtag.


Suggested tweets

Livestock-based options for sustainable food & nutritional security, economic well-being and healthy lives www.ilri.org/40 #ilri40


On 6-7 Nov @ILRI Ethiopia hosts an event to mark 40 years of livestock research. Program www.ilri.org/node/39048 #ilri40


On 6-7 Nov @ILRI Ethiopia hosts an event to mark 40 years of livestock research. Follow it live www.ilri.org/livestream #ilri40


40 years of livestock research by @ILRI, ILCA & ILRAD and more to come? Follow ILRI Ethiopia on 6-7 Nov www.ilri.org/livestream #ilri40


Suggested post for Facebook, Google+ and blogs

To mark 40 years of livestock research by the International Livestock Research Institute (ILRI), its predecessors—the International Laboratory for Research on Animal Diseases (ILRAD) and the International Livestock Centre for Africa (ILCA)—and its partners, ILRI’s board, management and staff this year are holding a series of events to highlight the ways in which livestock research contributes to the global development agenda.


On 6-7 November 2014, the ILRI Ethiopia/CGIAR campus hosts a two-day event, bringing together global, regional and local actors in sustainable livestock development, including the public and private sectors and research and development agencies. Discussions will mark the past and map the future of livestock research for sustainable food and nutritional security, economic well-being and healthy lives.


Be a part of the conversations. Follow [https:twitter.com/search?q=%23ilri40&src=typd| #ilri40 on Twitter]. Join the [https:www.linkedin.com/groups/International-Livestock-Research-7490762| International Livestock Research Group on LinkedIn.]


View the day's program at [http:www.ilri.org/node/39048]]. Watch the event live on 6-7 November (from 0900 hours GMT+3) on [www.ilri.org/livestream.


Visit www.ilri.org/40 to find out more.


Suggested post for LinkedIn group


On 6-7 November 2014, the International Livestock Research Institute (ILRI) hosts a two-day conference at the ILRI Ethiopia / CGIAR campus to mark 40 years of livestock research by ILRI and its predecessors—the International Laboratory for Research on Animal Diseases (ILRAD) and the International Livestock Centre for Africa (ILCA). Discussions will mark the past and map the future of livestock research for sustainable food and nutritional security, economic well-being and healthy lives. View the program at [http:www.ilri.org/node/39048]]. Watch the event live (from 0900 hr GMT+3) on [www.ilri.org/livestream

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