Ilri40 nairobi communications plan

From ilri40 ilriwikis

ILRI@40 Nairobi communication plan

Objectives

  • Create awareness about the event
  • Document the proceedings of the event
  • Encourage virtual participation of those unable to attend in person

Audiences

  • ILRI staff and graduate fellows (past and present)
  • Staff of hosted institutions
  • Followers of ILRI’s social media accounts
  • The “online public” interested in livestock research for development and related themes

Main messages

  • What will happen (event announcement)
  • What happened (event reporting)
  • How to take part virtually

Channels (social media)

ILRI News Blog

  • This will be the primary communication channel for announcing and reporting the event.
  • Blog posts will be tagged ‘ilri40’.

Email An email from ILRI management to Nairobi campus staff, graduate fellows and Kenya Campus Users will inform people about the event and invite them to attend.

Twitter

  • Tweets from @ILRI will inform people how to follow the event virtually, linking to the event web page [[[1]]]

> and/or the livestream URL [[[2]]]

  • We will encourage people to live-tweet the event
  • Tweets will be hashtagged #ilri40

Yammer

  • A Yammer post to ‘All Company’ will inform CGIAR colleagues about the event and how they can follow virtually
  • We will encourage ILRI Comms colleagues to live-yammer the event
  • Yammer posts will be hashtagged #ilri40

Photo

  • Photos of the morning and afternoon sessions will be posted on the ILRI Flickr account
  • Photos will be tagged ‘ilri40’ and saved in a designated album

Video

  • The event will be livestreamed on www.ilri.org/livestream
  • The livestream recording will serve as the video output of the event

Timelines

Before the event (From week of Monday 22 September)

  • ILRI News blog post announcing the event and telling people how to take part virtually: Tezira [latest Mon 29 Sep]
  • Email to Nairobi staff, students and hosted institutions: Shirley [to be sent during the week of 22 Sep]
  • Yammer post to ‘All Company’: Tezira
  • Tweets with the link to the livestream [from Monday 29 Sep]: @ILRI account manager and individual tweeps

On the day (Wednesday 1 October)

  • Note-taking: Doreen, George, Susan, Tezira [Susan will take notes only for the morning session and use her notes to develop a blog post]
  • Photography: Paul, Mungai
  • Live-tweeting: @ILRI account manager and individual tweeps
  • Live-yammering: ILRI Comms team members

After the event (2-3 Oct)

  • Blogging: Doreen, George, Paul, Susan, Tezira
  • Upload photos to Flickr: Paul, Mungai

People involved

  • Doreen Atugah
  • Dorine Odongo
  • George Onginjo
  • Paul Karaimu
  • Susan MacMillan
  • Tezira Lore
  • Manager of ILRI Twitter account (Susan? Peter?)
  • ILRI staff and associates with own Twitter accounts

Suggested social media messages

You may use the suggested tweets below to share information about ILRI@40 on your personal Twitter account, or the suggested posts to share information on your personal blog or Facebook, LinkedIn and/or Google+ accounts. Feel free to write up your own tweets and/or posts, remembering to use the #ilri40 hashtag.

Suggested tweets

Livestock-based options for sustainable food & nutritional security, economic well-being and healthy lives www.ilri.org/40 #ilri40

On 1 Oct, @ILRI Kenya hosts an event to mark 40 years of livestock research. Program www.ilri.org/node/39045 #ilri40

On 1 Oct, @ILRI Kenya hosts an event to mark 40 years of livestock research. Livestream www.ilri.org/livestream #ilri40

Marking 40 years of livestock research by @ILRI, ILCA & ILRAD. Follow the event from ILRI Kenya on 1 Oct www.ilri.org/livestream #ilri40

Suggested post for Facebook, Google+ and blogs

To mark 40 years of livestock research by the International Livestock Research Institute (ILRI), its predecessors—the International Laboratory for Research on Animal Diseases (ILRAD) and the International Livestock Centre for Africa (ILCA)—and its partners, ILRI’s board, management and staff this year are holding a series of events to highlight the ways in which livestock research contributes to the global development agenda.

On 1 October 2014, the Nairobi headquarters of ILRI hosts a half-day event, bringing together global, regional and local actors in sustainable livestock development, including the public and private sectors and research and development agencies. Discussions will mark the past and map the future of livestock research for sustainable food and nutritional security, economic well-being and healthy lives.

Be a part of the conversations. Follow [https:twitter.com/search?q=%23ilri40&src=typd| #ilri40 on Twitter]. Join the [https:www.linkedin.com/groups/International-Livestock-Research-7490762| International Livestock Research Group on LinkedIn.]

View the day's program at [http:www.ilri.org/node/39045]]. Watch the event live on 1 October (from 0900 hours GMT+3) on [www.ilri.org/livestream.

Visit www.ilri.org/40 to find out more.

Suggested post for LinkedIn

On 1 October 2014, the International Livestock Research Institute (ILRI) hosts a half-day conference at its Nairobi headquarters to mark 40 years of livestock research by ILRI its predecessors—the International Laboratory for Research on Animal Diseases (ILRAD) and the International Livestock Centre for Africa (ILCA). Discussions will mark the past and map the future of livestock research for sustainable food and nutritional security, economic well-being and healthy lives. View the program at [http:www.ilri.org/node/39045]]. Watch the event live (from 0900 hr GMT+3) on [www.ilri.org/livestream

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